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PROBLEMS OF MODERN ECONOMICS, N 4 (28), 2008
PROBLEMS OF MARKETING. LOGISTICS
Leonov Yu. E.
PhD student, Chair of Informational Systems in Economy, St. Petersburg State Engineering Economy University

Choice of the advertisement influence on the market of good of industrial application: stating of the task
The article discusses the structure of original data for the formation or the advertisement policy of an enterprise, singles out the basic target audiences, and points out the main ties between these audiences and their market behavior


Литература
1. Божук С.Г., Ковалик Л.Н., Маркетинговые исследования. — СПб.: Питер, 2004. — 304 с.
2. Новиков Д.А., Теория управления организационными системами. — М.: Московский психолого-социальный институт, 2005. — 584 с.
3. Хэй Д., Моррис Д. Теория организации промышленности: В 2 т. / Пер. с англ.; Под ред. А.Г. Слуцкого. — СПб.: Экономическая школа, 1999.

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