| | PROBLEMS OF MODERN ECONOMICS, N 4 (28), 2008 | | YOUNG SPECIALISTS | | Razina V. V. аспират кафедры рекламы Российской экономической академии им. Г.В.Плеханова
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| Currently the market of luxury goods is undergoing rapid development, which leads to the growth of competitiveness in this segment of trade. As a result, more and more companies start creating a communicative complex to promote and maintain the image of a fashionable store. The article discusses the major strategies in the development of such communicative complexes and politics of a fashionable store | |
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