| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009 | | | | ISSUES OF COMPETIVENESS IN CONTEMPORARY ECONOMICS | | | Vladykina L. B.
Senior lecturer, Chair of Management, Ural Social and Economic Institute (Chelyabinsk)
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| | | The article elaborates on the topic of influence produced by non-material assets of an organization and its personnel upon its competitive ability. In order to evaluate non-material assets and competitive ability that is connected with it, the author suggests taking into account the difference between the market capitalization of the company and its balance price. The article analyzes the major directions of formation and development of non-material assets of a organization, including its human, intellectual, and social capital | | Key words: competitive ability, personnel of an organization, non-material asset | |
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