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PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009
ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE
Ushakova T. V.
Chairman of the Board of Directors, Open joint-stock company Omsk Production Association “A.S. Popov Radio Manufacturing Plant” (Omsk)
Volovikov B. P.
Assistant professor, Chair of Management and Marketing, Omsk branch of the Russian State University for Trade and Economics, Candidate of Science (Technology)
Zhavoronkov S. A.
Deputy Director for marketing, Open joint-stock company Omsk Production Association “A.S. Popov Radio Manufacturing Plant” (Omsk)

Defining the optimal business-portfolio of an industrial enterprise with regards to the dynamics of change of its competitive position
The article discusses methodology of planning in respect to individual business strategic units and distribution of an organization’s resources. In their research the authors apply one of the most well known portfolio matrix. Open joint-stock company Omsk Production Association “A.S. Popov Radio Manufacturing Plant” was chosen as the object of analysis
Key words: business-plan, strategy of development, managerial decisions, optimization



Литература
1. Воловиков Б.П., Артамонов Д.А. Методика построения матриц возможностей и угроз при проведении SWOT-анализа: Матер. VI междунар. науч.-практ. конф. «Национальные традиции в торговле, экономике, политики и культуре в рамках Васильевских чтений». — М.: Изд-во РГТЭУ, 2007.
2. Токарев В. Применение SWOT-анализа при разработке стратегии фирмы // Управление компанией. — 2002. — № 18. — С. 42–44.
3. Стратегический менеджмент / Под ред. А.Н. Петрова. — СПб: Питер, 2005 — 496 с.
4. Никитин А. Стратегическое управление крупным промышленным предприятием // Управление компанией. — 2004. — № 34. — С. 19–23.

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