|PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009|
|ORGANIZATIONAL SYSTEMS: THEORY AND PRACTICE OF MANAGEMENT|
|Sazhin P. B.|
Vice Rector for Education and Research, Intra-branch Institute for Cadres Preparation and Information; Candidate of Science (Economics)
Kozlova I. V.
Vide Dean of the Department of Management, Intra-branch Institute for Cadres Preparation and Information
|The article views an organization as a sum total of business processes. The authors establish aims of marketing and PR, show how to work with information within the frames of project realization, and present the succession of action within this process that help achieve consumer satisfaction|
|Key words: marketing, PR, consumer, advertisement, information, monitoring, correction|