| | PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009 | | PROBLEMS OF MARKETING. LOGISTICS | | Lovastova O. V. старший преподаватель кафедры менеджмента и маркетинга Уфимского государственного авиационного технического университета
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| The article discusses the key notions of marketing for innovations and intellectual property of an enterprise, describes the main components of the innovation potential and specificities of marketing price formation. The author argues that presently marketing of innovations is the essential component of the intellectual property of an enterprise | Key words: marketing for innovations, intellectual property, innovation potential, capitalization, commercialization, marketing price formation | |
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