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PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009
PROBLEMS OF MARKETING. LOGISTICS
Isaeva E. V.
Assistant professor, Chair of Marketing and Advertisement, F.M.Dostoevsky Omsk State University,
Candidate of Science (Economics)


Evolution of the marketing conception of enterprise management
The article analyzes current changes in conducting of business process that require reviewing of the existing principles of marketing management, in particular, in terms of broadening and systematic introduction of marketing relations conception. The author gives a detailed treatment to the process of emerging and development of the network approach as a marketing conception of management
Key words: marketing, business, competition, management, market, producer, consumption



Литература
1. Carl Sewell, Paul Broun. Customers for Life. — NY.: Pocket Books, 1990.
2. Levitt Th. The Marketing Mode: Pathways to Corporate Growth. — NY., 1969.
3. Котлер Ф. Маркетинг менеджмент. — СПб.: ПитерКом, 1998.
4. Тарасов В. Тектология Богданова и неоклассическая теория организаций — предвестники эры реинжиниринга // Проблемы теории и практики управления. — 1998. — № 4.
5. Третьяк О.А. Новый этап эволюции маркетинговой концепции управления // Российский экономический журнал. — 1997. — № 10.

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