| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Isaeva E. V.
Assistant professor, Chair of Marketing and Advertisement, F.M.Dostoevsky Omsk State University,
Candidate of Science (Economics)
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| | | The article analyzes current changes in conducting of business process that require reviewing of the existing principles of marketing management, in particular, in terms of broadening and systematic introduction of marketing relations conception. The author gives a detailed treatment to the process of emerging and development of the network approach as a marketing conception of management | | Key words: marketing, business, competition, management, market, producer, consumption | |
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