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PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009
ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES
Vasil’eva O. E.
Assistant professor, chair of Economics and Management, Kurgan State University

Image in the system of the strategy of the region’s economic development
The article focuses on the issue of image as an element of the system of instrumental support of the strategy of socio-economic development in the region. The topical character of this problem is determined by the growth of competition among regions for access to centralized and disseminated political, financial, investing and social resources. Against this background, the importance of image component as an instrument of effective positioning and competitiveness becomes much more significant
Key words: strategy of socio-economic development in the region, image of the region, promoting of the positive image of the region, targeted groups of interests, uniqueness of the territory, personification of the region, regional brand



Литература
1 Стратегия социально-экономического развития Курганской области до 2020 года (проект). – Правительство Курганской области. Совет по изучению производительных сил Минэкономразвития России и РАН (СОПС). – Курган – Москва, 2008.
2 Панкрухин А.П. Маркетинг территорий. – СПб.: Питер, 2006.
3 Имидж регионов. Кто и как это делает // Publicity. – 2008. – № 1.

Article in russian

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