| | PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009 | | ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES | | Vasil’eva O. E. Assistant professor, chair of Economics and Management, Kurgan State University
| |
| The article focuses on the issue of image as an element of the system of instrumental support of the strategy of socio-economic development in the region. The topical character of this problem is determined by the growth of competition among regions for access to centralized and disseminated political, financial, investing and social resources. Against this background, the importance of image component as an instrument of effective positioning and competitiveness becomes much more significant | Key words: strategy of socio-economic development in the region, image of the region, promoting of the positive image of the region, targeted groups of interests, uniqueness of the territory, personification of the region, regional brand | |
|
| |
|
|
|