Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
About the Editor-in-chief
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009
ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES
Morozova M. A.
Dean of the Department of Tourism and Hotel Business,
Head of the Chair of Professional Foreign Languages and Intercultural Communications in Tourism
St. Petersburg State Engineering Economy University
Candidate of Science (Economics)


Present-day innovative processes in organization of management over means of accommodation
The article analyzes major principles of managing the means of accommodation in the contemporary context of hotel and tourism business development. In particular, the author dwells on the concept of creation of strategic alliances, which enjoyed broad dissemination internationally with a number of hotel chains
Key words: sphere of services, means of accommodation, strategic alliance, hotel chains



Литература
1. D. Gilbert, Strategic marketing planning in the hotel industry // Hospitality Research Journal. — 2007. — №14. — p. 87.
2. J.Truitt, The role of computer reservations systems, Tourism Management, 2006.
3. N. Goodwin, Global connections // Travel Weekly’s Focus. — 2008. — № 7. — p. 26.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2024