| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009 | | | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | | Gerashchenko I. P.
Assistant professor, Chair of Marketing and Advertisement,
Department of International Business, Omsk State University, Candidate of Science (Physics and Mathematics)
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| | | The article describes the system of effective realization of the corporate strategy on the basis of the model of strategic management in respect to innovation cost. The system of indices relies on methods of multi-dimensional statistical analysis. Value of innovation potential, calculated on the basis of the model of the real options, is taken as the integral index of the system. The author analyzes the process of effective realization of a company’s corporate strategy on the basis of the system of indices described | | Key words: system of balanced indices, corporate strategy, innovation potential, factors-creators and factors-destructors, evaluation of effective strategy realization | |
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