| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Pruidze A. G.
PhD student, Chair of Marketing,
North-Western State Extramural Technical University (St.Petersburg)
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| | | The article analyzes contemporary methods and conceptions of parametric evaluation of consumer loyalty, and shows merits and drawbacks of these methods. Analysis is conducted from the perspective of contemporary conception of marketing interaction | | Key words: conception, marketing of interaction, consumer loyalty | |
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