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PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009
PROBLEMS OF MARKETING. LOGISTICS
Meshcheriakov T. V.
Assistant professor, Chair of Economic Theory,
North-Western State Extramural Technological University (St.Petersburg),
Candidate of Science (Economics)


Image of a city as a strategic factor of effective territory marketing
The article discusses the model of formation of a city’s image on the basis of strategic planning of the territory’s market. This model includes both the already existing image and the purposefully created one, which allow for making changes of the investment attractiveness of the territory
Key words: marketing, city, image, value, geo-product, strategy, management

Article in russian

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