| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Meshcheriakov T. V.
Assistant professor, Chair of Economic Theory,
North-Western State Extramural Technological University (St.Petersburg),
Candidate of Science (Economics)
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| | | The article discusses the model of formation of a city’s image on the basis of strategic planning of the territory’s market. This model includes both the already existing image and the purposefully created one, which allow for making changes of the investment attractiveness of the territory | | Key words: marketing, city, image, value, geo-product, strategy, management | |
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