| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Nikolaev A. M.
PhD student, Chair of Industrial Management and Marketing,
Moscow Aviation Institute
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| | | The article shows the complexity of ways of structuring the system of marketing at an enterprise, which is largely explained by the multiplicity of approaches to the interpretation of the notion of “marketing” and the lack of the holistic conception that would allow viewing it as a system. In connection with this, primary attention should be paid to more or less universal principles that may be taken as the main principles for the scholarly research of this issue | | Key words: structuring, marketing, systemic approach, sub-system of marketing, marketing model, strategy | |
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