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PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009
PROBLEMS OF MARKETING. LOGISTICS
Nikolaev A. M.
PhD student, Chair of Industrial Management and Marketing,
Moscow Aviation Institute


Structuring and defining of the borders of marketing at an enterprise
The article shows the complexity of ways of structuring the system of marketing at an enterprise, which is largely explained by the multiplicity of approaches to the interpretation of the notion of “marketing” and the lack of the holistic conception that would allow viewing it as a system. In connection with this, primary attention should be paid to more or less universal principles that may be taken as the main principles for the scholarly research of this issue
Key words: structuring, marketing, systemic approach, sub-system of marketing, marketing model, strategy



Литература
1. Пригожин И., Стенгерс И. Порядок их хаоса: пер. с англ. М.: Прогресс, 1986.
2. Моисеев Н.Н. Судьба цивилизации. Путь разума. — М.: Наука, 1974.
3. Фейгенбаум А.В. Системы управления и системы обеспечения информации / Современные тенденции в управлении в капиталистических странах. Пер. с англ. — М.: Прогресс, 1972.
4. Портер М. Конкуренция. — М.: Вильямс, 2000.
5. Бир С. Кибернетика и управление производством / Пер. с англ. — М.: Физ.-мат. лит., 1963.
6. Тихомиров Ю. А. Управленческое решение. — М., 1972.

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