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PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009
FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES
Bochkarev S. V.
Vice-chairman of the board of administration OAO “VTB North-West”,
Candidate of Science (Economics)

Pochikovaskaya E. A.
Assistant Professor, Chair of Credit Theory and Financial Management, St.Petersburg State University,
Candidate of Science (Economics)


Formation of competitive strategy of the universal bank
The article defines the content of the competitive strategy model of the universal bank, presents a three-level approach to the analysis of content and principles of formation of this strategy. The authors suggest the principle of “focusing” and discuss its applicability in relation the model
Key words: universal bank, strategy of bank universalization, principle of "focusing", competition

Article in russian

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