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PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009
FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES
Khairova S. M.
Dean of the Department of Economics, Professor of the Chair of Economics and Organization of Production, Omsk State Institute of Services, PhD (Economics), Professor
Dremina G. A.
Assistant professor,
Chair of Economics and Organization of Production, Omsk State Institute of Services


Logistization of bank services in the situation of financial crisis
The authors discuss the importance of logistization of bank services in the context of financial crisis; define consumer-targeted marketing strategy and examples of application of traditional tools of “Lean production” in the sphere of bank services
Key words: logistics, bank, bank services, crisis, competition



Литература
1. Проценко О.Д. Логистика в современном мире рыночных структур / Под. ред. М.П. Гордона // Рынок и логистика. — М.: Экономика, 1993. — С. 85.
2. Проценко О.Д. Логистические концепции // Бизнес и логистика. — 2002. Материалы 4-го Моск. междунар. логистического форума (ММЛФ-2002). — М., 2002. — 205 с.
3. Развитие логистики в России / О.Д. Проценко [и др.] // Логистика, менеджмент, маркетинг, коммерция: теория и практика: материалы Междунар. науч.-практ. конф. — Самара, 2001. — С. 46–49.
4. Вумек Джеймс П., Джонс Дэниел Т. Бережливое производство: как избавиться от потерь и добиться процветания вашей компании. Пер. с англ. — М.: Альпина Бизнес Букс, 2004. — 473 с.
5. Peters T.J. and Austin N.A. Passion for exellence, Random House, New York. 1985.
6. Womack James Р., Jones Daniel Т., Roos Daniel. The Machine that Changed the World. The story of lean production. — New York: Free Press, 1990.

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