| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Shishkin A. V.
Professor of the Chair of Marketing,
Director, G.V. Plekhanov Research Institute of the Russian Economic Academy,
PhD (Economics), Professor
Ganichev K. V.
Manager for trade, “ROLF” company,
PhD student of the Chair of Marketing,
G.V. Plekhanov Russian Economic Academy
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| | | The article discusses the nature and types of loyalty of final buyers to a company and its trade marks. Special attention is paid to specificities in the process of loyalty formation on different stages of buyers’ behavior. The authors present a classification of methods of influence on various types of loyalty | | Key words: perception, attitude, satisfaction, loyalty, attachment | |
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