| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Petrov A. B.
Director General, ZAO “Agrotechmash” (St.Petersburg),
PhD (Economics)
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| | | The article discusses three key macro-marketing factors that secure growth potential in Russia’s agro-technical machine-building: food security, universal character of production, current potential. The author stresses the mezzo-economic approach to the problems in the country’s agriculture | | Key words: macro-marketing, mezzo-economics, agro-technical machine-building, food security, current potential | |
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