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PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009
PROBLEMS OF MARKETING. LOGISTICS
Petrov A. B.
Director General, ZAO “Agrotechmash” (St.Petersburg),
PhD (Economics)


Macro-marketing perspectives of agro-technical machine-building
The article discusses three key macro-marketing factors that secure growth potential in Russia’s agro-technical machine-building: food security, universal character of production, current potential. The author stresses the mezzo-economic approach to the problems in the country’s agriculture
Key words: macro-marketing, mezzo-economics, agro-technical machine-building, food security, current potential

Article in russian

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