|PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009|
|ORGANIZATIONAL SYSTEMS: THEORY AND PRACTICE OF MANAGEMENT|
|Avadeni Yu. I.|
Assistant professor, Chair of Marketing, Siberian State Automobile and Highway Academy (Omsk), PhD (Economics)
Vitushkin A. N.
Assistant professor, Chair of Management, Siberian State Automobile and Highway Academy (Omsk), PhD (Technology)
|The article presents a general view upon contemporary managerial tools. It is expedient to take into account the full list of managerial phenomena in order to develop new market niches and segments. Research results may be used for creation of phenomenological models used in decision making and realization of managerial decisions aimed at increasing the effectiveness of entrepreneurial structures|
|Key words: phenomenon, phenomenology, potential, phenomenological conception, management, growth|