| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Markova V. D.
Head of the sector, Institute of Economics and Organization of Industrial Production, Siberian Branch of the Russian Academy of Science, Professor of Novosibirsk State University, PhD (Economics)
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| | | The article discusses distinguishing features of the marketing of radical innovations. The author shows that these features are determined by the specificities of the market for innovations and the nature of innovative products. The article presents specific elements of marketing research and the system of promotion of innovative products | | Key words: marketing of innovations, market for innovations, innovations as products, research on the market of innovations, promotion of innovations | |
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