| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Radushinsky D. A.
Senior lecturer, Chair of Economic History, St. Petersburg State University of Economy and Finances, PhD (Economics)
Sharapova O. A.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances,
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| | | The article discusses formation of consumers’ trust to the retail net’s trade marks. Application of contemporary technologies on the juncture of marketing and psychology helps promoting goods. Potential introduction of one’s own trade brand requires a detailed analysis of values that will be offered to consumers | | Key words: trade mark, brand, consumers` trust, emotional selling, faith brand, level of involvement | |
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