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PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009
PROBLEMS OF MARKETING. LOGISTICS
Katochkov V. M.
Head of the Chair of Economics of Trade, South Ural State University (Chelyabinsk) PhD (Economics), Professor;
Okol’nishnikova I. Yu.
Head of the Chair of Marketing Communications, South Ural State University (Chelyabinsk) PhD (Pedagogy)

Principles of managing flow-shaped processes in the entrepreneurial activity of an industrial enterprise (Russia, Chelyabinsk)
The article presents various perspectives upon the principles of managing the flow-shaped process, emphasized the necessity to work out a uniform system of logistic management of entrepreneurial activity of an industrial enterprise, and analyzes principles of managing the commercial activity of an industrial enterprise as an object of logistics
Key words: logistics, flow, interaction, entrepreneurship, enterprise

Article in russian

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