|PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009|
|PROBLEMS OF MARKETING. LOGISTICS|
|Katochkov V. M.|
Head of the Chair of Economics of Trade, South Ural State University (Chelyabinsk) PhD (Economics), Professor;
Okol’nishnikova I. Yu.
Head of the Chair of Marketing Communications, South Ural State University (Chelyabinsk) PhD (Pedagogy)
|The article presents various perspectives upon the principles of managing the flow-shaped process, emphasized the necessity to work out a uniform system of logistic management of entrepreneurial activity of an industrial enterprise, and analyzes principles of managing the commercial activity of an industrial enterprise as an object of logistics|
|Key words: logistics, flow, interaction, entrepreneurship, enterprise|