| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Isaeva E. V.
Assistant professor, Chair of Marketing and Advertisement, F.M.Dostoevsky Omsk State University,
Candidate of Science (Economics)
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| | | The article discusses the system of loyalty between consumers and producers, which is seen as the foundation for wholesome mutual market relations. Relations based on loyalty are essential for an enterprise in order to create sustainable consumer basis; consumer loyalty largely determines sales volumes and enterprises’ effectiveness at large | | Key words: loyalty, marketing of mutual relations, system, loyalty pyramid, consumer, firm | |
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