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PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009
PROBLEMS OF MARKETING. LOGISTICS
Isaeva E. V.
Assistant professor, Chair of Marketing and Advertisement, F.M.Dostoevsky Omsk State University,
Candidate of Science (Economics)


Loyalty in the system of management of interactions with consumers (Russia, Omsk)
The article discusses the system of loyalty between consumers and producers, which is seen as the foundation for wholesome mutual market relations. Relations based on loyalty are essential for an enterprise in order to create sustainable consumer basis; consumer loyalty largely determines sales volumes and enterprises’ effectiveness at large
Key words: loyalty, marketing of mutual relations, system, loyalty pyramid, consumer, firm

Article in russian

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