| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010 | | | | ISSUES OF COMPETIVENESS IN CONTEMPORARY ECONOMICS | | | Lisina M. I.
Head of the Department for Market Analysis OAO “Nefis Cosmetics” (Kazan’)
PhD student, Chair of Economic Theory, Kazan’ State University
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| | | The article investigates the reasons for low competitive ability of Russian companies that are related to ineffective financial management and short-sighted strategy of development in the context of financial crisis. Application of the obsolete model of business development based on attraction of credits for the purpose of capitalization growing is not effective any more | | Key words: competitiveness, ineffectiveness, credit, growth of capitalization, development strategy | |
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