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PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010
ISSUES OF COMPETIVENESS IN CONTEMPORARY ECONOMICS
Lisina M. I.
Head of the Department for Market Analysis OAO “Nefis Cosmetics” (Kazan’)
PhD student, Chair of Economic Theory, Kazan’ State University


To the issue of the reasons for the low competitive ability of Russian companies: ineffective management and the lack of long-term development strategy (Russia, Kazan’)
The article investigates the reasons for low competitive ability of Russian companies that are related to ineffective financial management and short-sighted strategy of development in the context of financial crisis. Application of the obsolete model of business development based on attraction of credits for the purpose of capitalization growing is not effective any more
Key words: competitiveness, ineffectiveness, credit, growth of capitalization, development strategy



Литература
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Article in russian

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