| | PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010 | | FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES | | Sushkova T. V. Senior lecturer, Chair of Marketing Institute of Economy, Management and Law (Kazan’), Naberezhnye Chelny Branch
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| The article focuses on the corporative image, which is very important for companies offering services on the financial and banking markets. Positive image increases competitiveness and facilitates access to various resources | Key words: company's image, services, bank resources, market, crisis, banks | |
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