|PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010|
|PROBLEMS OF MARKETING. LOGISTICS|
|Ivanova Yu. N.|
Assistant Professor, Chair of National and Regional Economy
Ivanov V. V.
Director of the Department of Retail Sales, Sberbank of Russia (Moscow)
|The article discusses problems that companies face at the state of entering regional markets. The authors give practical recommendations related to the strategy of market analysis and creation of sales nets in a region|
|Key words: regional market, sales, evaluation, consumer preferences, politics of sales, franchising, competitive tool, competitive products|