| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010 | | | | ISSUES OF SCIENCE AND EDUCATION | | | Ekshikeev T. K.
Assistant professor, Institute of Automobile Transport,
North-Western State Extramural Technical University (St.Petersburg)
Candidate of Science (Economics)
Lysov I. A.
Assistant professor of North-Western State Extra-Mural University for Technology, Head of Administration for Continuous Education, Candidate of Science (Economics)
Misikova Z. V.
PhD student, Chair of Marketing,
St. Petersburg State University of Economics and Finances
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| | | The article discusses key tendencies on the market of business-education in Russia, singles out three stages of its development, analyzes problems existing in business-education (i.e. growth of competitiveness, lowering of the quality of business-education, lack of effective marketing strategies of educational product promotion), and offers major competitive strategies and marketing tools to increase business-schools competitive ability | | Key words: business-education, competitiveness of business-school, marketing strategy of promotion, business-school | |
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