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PROBLEMS OF MODERN ECONOMICS, N 2 (34), 2010
ISSUES OF COMPETIVENESS IN CONTEMPORARY ECONOMICS
Chaplina A. N.
Head of the Department of Management Krasnoyarsk State Institute of Trade and Economics, PhD (Economics), Professor

Process-oriented system of managing competitiveness of enterprises on the consumer market (Russia, Krasnoyarsk)
Based on evolutionary diagnostics in relation to the priority principle of managerial decision making, the article argues for the necessity of revision of the managerial paradigm for the economic subject on the city consumer market. The new paradigm should be based on the following principles: development of organizational capacity of firms; use of client-oriented approaches; competitiveness of business-process models; competencies built into the business process. The author offers her model of the business-process to be used in the formation of the competitiveness strategy, and discusses the use of neural network technologies in it
Key words: "potential - strategy - competitiveness", strategy of competitiveness, client-oriented approach, business-process, network trade enterprise, neural network technology



Литература
1. 7 НОТ менеджмента. Настольная книга руководителя // Под ред. В.В. Кондратьева. — 7-е изд., перераб. и доп. — М.: Эксмо, 2008. — 976 с. — (7 нот менеджмента).
2. Чаплина А.Н., Войцеховская И. А. Организационно-экономические инструменты реализации стратегии развития организаций рынка потребительских услуг / Краснояр. гос. ун-т. — Красноярск, 2004. — 340 с.
3. Чаплина А.Н., Войцеховская И.А. Факторы и инструменты обновления предприятий российского бизнеса / Краснояр. гос. ун-т. — Красноярск, 2005. — 215 с.
4. Чаплина А.Н., Максименко И.А. Механизм обеспечения конкурентноспособности сетевых розничных торговых предприятий / Краснояр. гос. ун-т. — Красноярск, 2008 — 215 с.

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