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PROBLEMS OF MODERN ECONOMICS, N 2 (34), 2010
PROBLEMS OF MARKETING. LOGISTICS
Isaeva E. V.
Assistant professor, Chair of Marketing and Advertisement, F.M.Dostoevsky Omsk State University,
Candidate of Science (Economics)


Marketing of interaction: new approaches to the evaluation of effectiveness (Russia, Omsk)
The article describes the chain that allows establishes interrelated indices for financial evaluation and management. The author describes successive mutual relations among marketing strategies, their result-yielding potential and financial indices. The specificity of the author’s approach lies in the fact that marketing activities are discusses independently from the general state of the company
Key words: marketing of relations, evaluation of effectiveness, chain of value creation

Article in russian

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