| | PROBLEMS OF MODERN ECONOMICS, N 2 (34), 2010 | | PROBLEMS OF MARKETING. LOGISTICS | | Isaeva E. V. Assistant professor, Chair of Marketing and Advertisement, F.M.Dostoevsky Omsk State University,
Candidate of Science (Economics)
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| The article describes the chain that allows establishes interrelated indices for financial evaluation and management. The author describes successive mutual relations among marketing strategies, their result-yielding potential and financial indices. The specificity of the author’s approach lies in the fact that marketing activities are discusses independently from the general state of the company | Key words: marketing of relations, evaluation of effectiveness, chain of value creation | |
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