| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (35), 2010 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Lokteva O. A.
PhD student, Chair of Marketing, St.Petersburg State University of Economy and Finances
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| | | The article focuses on the evaluation of the competitiveness in relation to paid medical services brands, distinguishes major factors that influence consumer satisfaction with paid medical services, and discusses the main criteria of competitiveness of paid medical services brands | | Key words: market sector, medical services, paid medicine, price segment, criterion of competitiveness | |
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