| | PROBLEMS OF MODERN ECONOMICS, N 3 (35), 2010 | | PROBLEMS OF MARKETING. LOGISTICS | | Kurshakova N. S. PhD student, St. Petersburg State Engineering Economy University
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| The article discusses formation of loyalty among buyers and intermediary agents in distribution channels. Only those buyers and intermediary agents who are loyal to the company and its brands can facilitate its effective functioning over a long period of time | Key words: buyers' loyalty, loyalty of intermediary agents, push-strategy, pull-strategy | |
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