| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (35), 2010 | | | | ISSUES OF SCIENCE AND EDUCATION | | | Mitrofanova T. Yu.
Senior Lecturer, Chair of Management and Economics, Moscow State University of Culture and Arts, Ryazan’ Extramural Institute (Branch)
Knysh V. A.
Head of the Chair of Management, North-Western State Extramural University of Technology (St.Petersburg), PhD (Economics), Professor
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| | | The article discusses the choice of the competition strategy by a university in the context of educational reform and the necessity to develop cadre potential of innovation-oriented economy. Strategy of differentiation related to the formation of brand and evaluation of its capital is seen as a strategy that provides for long-term competitive advantages | | Key words: quality of education, competitive strategy of a university, university's brand, university's image | |
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