| | PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010 | | PROBLEMS OF THEORY AND PRACTICE OF ENTREPRENEURSHIP | | Lonshakova A. N. PhD student, Chair of Marketing,
St. Petersburg State University of Economy and Finances
| |
| The article discusses issues related to formation and development of the corporate entrepreneurial milieu, defines factors of effective functioning of a corporation, describes specific features of the corporate milieu, formulates principles of management in respect to corporate entrepreneurial units, and pays attention to the peculiarities of coordination in the sphere of corporate activity | Key words: entrepreneurial milieu, corporation, marketing of interaction, strategic maps, managerial accounting | |
|
| |
|
|
|