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PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010
PROBLEMS OF MARKETING. LOGISTICS
Shalynin V. D.
Assistant Professor, Chair of Economics and Entrepreneurship, St. Petersburg Institute of Mechanical Engineering PhD student, Chair of Economics and Management of Automobile Transportation, Saratov State University of Technology, PhD (Technology)

Commercialization of the objects of intellectual property on the basis of the “risk-research” model (Russia, St. Petersburg)
The article discusses an approach to risk-research of marketing tasks of commercialization of the objects of intellectual property in the context of indeterminacy of the market of innovations. Conceptual model that allows structuring the problem of effective commercialization is placed at the foundation of the research. The author constructs a marketing strategy for the development of risk-report and business plan
Key words: commercialization of intellectual property, intellectual property, marketing, risk-research



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