Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
Magazine Subscription
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010
PROBLEMS OF MARKETING. LOGISTICS
Kozlova O. A.
Assistant Professor, Chair of Marketing and Advertisement,
F.M. Dostoevsky Omsk State University,
PhD (Economics)


Modification of approaches to the analysis of consumer behavior (Russia, Omsk)
The article analyzes the existing practices of companies in the sphere of marketing research, discusses two directions that allow revealing the current business potential, and gives an example of consumer behavior related to the purchase of organic food
Key words: marketing research, consumer behavior, consumer "inside, " marketing management



Литература
1. Алешина И.В. Поведение потребителей. — М.: ФАИР–ПРЕСС, 2006.
2. Добреньков В.И., Кравченко А.И., Методы социологического исследования. — М.: Инфра — М., 2004. — 768 с.
3. Sondergaard H.A. Market-oriented new product development: How can a means-end chain approach affect the process? // European Journal of Innovation Management. — 2005, 8. — № 1. — р. 79–90.
4. The consumer’s voice — can your company hear it? Report The Boston Consulting Group [Электронный ресурс] Режим доступа: www.bcg.ru
5. Hofstede F., Audenaert A., Jan-Benedict E. Steenkamp M., Wedel M. An investigation into the association pattern technique as a quantitative approach to measuring means-end chains //International Journal of Research in Marketing. — 1998. — Vol. 15. — № 1. — p. 37–50.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2018