| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Kozlova O. A.
Assistant Professor, Chair of Marketing and Advertisement,
F.M. Dostoevsky Omsk State University,
PhD (Economics)
| |
| | | The article analyzes the existing practices of companies in the sphere of marketing research, discusses two directions that allow revealing the current business potential, and gives an example of consumer behavior related to the purchase of organic food | | Key words: marketing research, consumer behavior, consumer "inside, " marketing management | |
|
| |
|
|
|
