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PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010
PROBLEMS OF MARKETING. LOGISTICS
Kameneva T. E.
аспирант кафедры маркетинга Санкт-Петербургского государственного университета экономики и финансов

Marketing of influence as a conceptual innovation in the system of contemporary market relations (Russia, St. Petersburg)
The article focuses on the issues related to the theoretical and methodological interpretation of the new behavioral models in economy and presents interaction of contemporary economic systems that are becoming ever more characteristic for the present-day stage of the actively globalizing economy
Key words: marketing of influence, marketing of interaction, net of interaction, information policy of a company

Article in russian

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