Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
About the Editor-in-chief
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010
PROBLEMS OF MARKETING. LOGISTICS
Kameneva T. E.
аспирант кафедры маркетинга Санкт-Петербургского государственного университета экономики и финансов

Marketing of influence as a conceptual innovation in the system of contemporary market relations (Russia, St. Petersburg)
The article focuses on the issues related to the theoretical and methodological interpretation of the new behavioral models in economy and presents interaction of contemporary economic systems that are becoming ever more characteristic for the present-day stage of the actively globalizing economy
Key words: marketing of influence, marketing of interaction, net of interaction, information policy of a company

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2024