| | PROBLEMS OF MODERN ECONOMICS, N 1 (37), 2011 | | PROBLEMS OF MARKETING. LOGISTICS | | Tretjakova T. S. PhD student, Chair of Market Theory, South Federal University (Rostov-upon-Don)
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| The article discusses the implementation of marketing communication activity by the subjects of small-scale entrepreneurship in the conditions of budget deficit. The author stresses the use of marketing conception by small-scale enterprises as the managerial philosophy, analyzes the nature of low budget marketing, and systematizes low budget technologies of marketing communications | Key words: marketing, small-scale business, marketing communications, low budget marketing, budget deficit | |
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