| | PROBLEMS OF MODERN ECONOMICS, N 1 (37), 2011 | | PROBLEMS OF MARKETING. LOGISTICS | | Stepanova I. S. Specialist of the Department of Marketing and Marketing Communications, OAO “MTS” (Omsk region branch) PhD student, F.M. Dostoevsky Omsk State University
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| The article describes the development of the concept of “service” on the basis multi-attributive model of the product, discusses the major stages of the model development with regard to the specificity of the sphere of services, and illustrates the results with the help of the perception map | Key words: service, attributes of the product, multi-attributive model of the product, perception map | |
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