| | PROBLEMS OF MODERN ECONOMICS, N 1 (37), 2011 | | PROBLEMS OF MARKETING. LOGISTICS | | Shchinova R. A. Head of the Chair of Economics and Management, Moscow State Industrial University (Kirov Branch) PhD (Economics)
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| The article focuses on evaluation of effectiveness of marketing research as a part of the managerial process that produces an impact upon managerial decisions, presents the results of the company’s activity based on this evaluation, and presents this information as the major outcome of financial research | Key words: marketing research, information, managerial process, indices of effectiveness | |
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