| | PROBLEMS OF MODERN ECONOMICS, N 1 (37), 2011 | | PROBLEMS OF MARKETING. LOGISTICS | | Kareva E. S. PhD student, Chair of Marketing and Advertisement, Rostov State Economic University
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| The article discusses formation and implementation of functions of trade marketing, offers a general model of trade marketing of an enterprise in the sphere of the regional alcoholic production, and presents an organizational concept of trade marketing | Key words: trade marketing, sphere of alcohol production, functions of marketing | |
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