| | PROBLEMS OF MODERN ECONOMICS, N 1 (37), 2011 | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | Rudakova O. Yu. Assistant Professor, Chair of Marketing and Advertisement, South-Russian State University of Economy and Services (Shakhty)
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| The article discusses the use of quality management in relation to enterprises of consumer services, distinguishes factors that constitute the concept of quality of consumer services, and analyzes methods of quality controls within the framework of marketing and logistic approaches | Key words: consumer service, system of quality management, control over the quality | |
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