| | PROBLEMS OF MODERN ECONOMICS, N 1 (37), 2011 | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | Kalashnikova S. I. PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finance
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| The author presents some results coming from the research on the structure of incoming tourism in St. Petersburg. Gerontic factor is one of the most topical ones that actively influence the structure of this tourism, and is likely to stay so in the nearest future. The author focuses on the tourist flow coming from Spanish and Portuguese speaking countries (Spain, Portugal, all of Latin America), and suggests a number of ways of how to make this segment more effective | Key words: gerontic factor, tourist service, incoming tourism, St. Petersburg | |
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