| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (39), 2011 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Egupov S. A.
PhD student, Chair of Marketing, St. Petersburg State University of Economics and Finances
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| | | The article discusses the content and the key principles in development of the company’s brand as an indicator of its attractiveness for investors in the context of a more intensive competition for financial resources. The author describes a number of branding strategies that allow increasing the effectiveness of interaction between emitents and investors during the initial public presentation of the company’s shares | | Key words: brand, attractiveness, initial public presentation of the company's shares | |
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