|PROBLEMS OF MODERN ECONOMICS, N 4 (40), 2011|
|ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE|
|Arenkov I. A.|
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
Salikhova Ya. Yu.
Assistant professor, Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics)
Gavrilova M. A.
Director, OOO Pskov Press Agency, PhD (Economics)
|The article uses the notion of “competitive potential,” presents its model and the major structural components. The authors describe their methodology related to the strategies of development of the competitive potential on the basis of internal and external possibilities|
|Key words: competitive potential, strategies of development, structure of the competitive potential, competitive advantage, internal possibilities, external possibilities, competitiveness|