| | PROBLEMS OF MODERN ECONOMICS, N 4 (40), 2011 | | PROBLEMS OF MARKETING. LOGISTICS | | Bagiev G. L. Head of the Chair of Marketing, St. Petersburg State University of Economy and Finances,
PhD (Economics), Professor, Distinguished scholar of the Russian Federation Shul’ga A. O. Senior lecturer, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| The article discusses the innovative concept of formation of the systemic qualities of marketing; describes the major principles, qualitative characteristics and the economic interpretation related to the optimization of this process in the context of digital economy | Key words: marketing, system of marketing, systemic qualities, large-scale system of marketing, system research of marketing, multi-level marketing system | |
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