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PROBLEMS OF MODERN ECONOMICS, N 4 (40), 2011
PROBLEMS OF MARKETING. LOGISTICS
Rozhkov K. L.
Professor, Chair of Firm Marketing, National Research University “High School of Economics” (Moscow), PhD (Economics), Professor

Target groups, functions, and indices of effectiveness of internal marketing of places (Russia, Moscow)
The article discusses some elements of the marketing of places targeted at the local population of territories, both actual and potential. The author analyzes the main theoretical views on the marketing of population, describes the composition of target groups, and analyzes the functions and criteria of effectiveness of the internal marketing of places
Key words: internal marketing of territories, target group, index of effectiveness


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