| | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Kulibanova V. V. Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University, PhD (Economics), Professor; Bozhuk S. G. Head of the Chair of Marketing and Logistics, St. Petersburg Trade and Economy Institute, PhD (Economics), Professor
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| The article shows the importance of socio-ethnic component in the activity of entrepreneurial structures as a necessary condition of gaining competitive advantages. The authors show the possibility of sustainable development of business which not only solves economic problems, but matches social ethnic expectations | Key words: entrepreneurial structures, competitiveness, socio-ethnic marketing, social responsibility of business | Pages: 196 - 198 |
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