| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Maslova T. D.
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
Bozhuk S. G.
Head of the Chair of Marketing and Logistics, St. Petersburg Trade and Economy Institute, PhD (Economics), Professor
| |
| | | The article discusses the concept of the “marketing of interaction” within the frames of an enterprise, and describes the mechanism of systemic diagnostics of its realization | | Key words: concept of the marketing of interaction, diagnostics, structuring of problems, large-scale character of problems, problem field | | Pages: 211 - 214 |
|
| |
|
|
|
