| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Yanenko M. B.
St. Petersburg Trade and Economy Institute PhD (Economics), Professor
Yanenko M. E.
Assistant Professor, St. Petersburg State Institute of Service and Economy, PhD (Economics);
Galenko V. P.
Vice Rector, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
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| | | The article analyzes problems and perspective of retain in the context of post-crisis economy. The authors show that implementation of innovative services is one of the most effective marketing strategies of commercial business, and offer recommendations for their development on the basis of informational and computer technologies | | Key words: marketing strategy, retail, innovations, complex of services of commercial enterprises | | Pages: 214 - 217 |
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