| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Yuldasheva O. U.
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor;
Yudin O. I.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| | | The article focuses on the process of business-modeling, formation of consumer value and profit on the basis of analysis the consumer value chain. The author discuss business-modeling as a component in the process of corporate architecture construction | | Key words: business-modeling, model of consumer value, model of profitability | | Pages: 218 - 222 |
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