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PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012
PROBLEMS OF MARKETING. LOGISTICS
Gorba L. K.
PhD student, Chair of Commerce and Logistics, St. Petersburg State University of Economy and Finances

Strategic priorities of strengthening competitiveness of network retail operator of the hypermarket format (Russia, St. Petersburg)
The article analyzes the model of competitiveness of network retail enterprise of the hypermarket format. The author describes the scheme of its purchasing activity with regards to the major criteria of its providers, and pays particular attention to the enterprise’s own trademarks
Key words: hypermarket, competitiveness, retail trade, purchasing politics, segmentation of providers, enterprise's own trademark
Pages: 226 - 228



Литература
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2. Нос В.А. Стратегические партнерства в торговых сетях. Cер. Логистические инновации в коммерции / Науч. ред. В.В. Щербаков. — СПб.: Изд-во СПбГУЭФ, 2005. — 199 с.
3. Основы логистики: Учебник для ВУЗов / Под. ред. В.Щербакова. — СПб.: Питер, 2009. — 432 с.
4. Парамонова Т.Н. Конкурентоспособность предприятия розничной торговли: Учебное пособие — М.:КНОРУС, 2010. — 120 с.
5. Радаев В.В. Захват российских территорий. Новая конкурентная ситуация в розничной торговле — М.: Изд. дом ГУ ВШЭ, 2007. — 220 с.

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